Although I like to consider myself relatively tech savvy, blogging has yet to peak my interest, and quite frankly I doubt it will anytime soon.  I love new gadgets and advancements yet I just can’t seem to bother myself to sift through what is probably now 100’s of 1000’s of people’s blogs, and despite its popularity I can’t help but think I’m not alone in this.

It is because of this that I feel that blogging in PR will not have a major impact for some time.  Sure it’s fun and different now, but I would not say that it is a major PR tool.  However, I do feel that those who will be entering the field in the next 5 years or so will have grown-up in a way with the idea of blogging and therefore use it as an instrument.

I definitely see the potential, but am unsure of how greatly it will effect PR.  I rope blogging in with the notion that some people believe normal television broadcasting will move to more of an online base in the near future.

Yes, television shows are now available online, but lets not get ahead of ourselves here, we’re just finally getting our act together with required digital service on our televisions.

And yes, these new technologies provide us with great advancements and opportunities but I believe people over estimate the rate of its growth and popularity, as the PR industry is doing with blogging.