From my previous post it has been made apparent I’m not a huge fan of blogging, but I do still hold some faith in some of the “New Rules” of PR and the new tools that go along with them.  If there is one thing I have been convinced is worth the effort and expense it is search engine marketing.  Now for me it is easy to understand how it works  “behind the scenes” because my boyfriend is a Search Engine Marketer.  However, now that I know about it and how it works I am aware of how companies can optimize their hits by having a good search campaign.  We’ve all been there, looking for that obscure item or small company, and we’ve all gotten frustrated when we can’t find it.  Well, sometimes it’s not you and your search engine searching skills, it could be the site’s lack of effort.

Companies need to realize that this tool is not only beneficial by making it easier for their customers to find them and what they were searching for, it can greatly increase their sales.  Students can also benefit from the growing success of search engine marketing by becoming a search engine marketer.  So whether you’re a student looking to find their niche or a company trying to up your on-line sales, using Search Engine Marketing is definitely something to look in to.